What is a Fake or Paid Review?
What is a review? Feedback given by verified and authentic customers who have actually consumed the commodity or service is called review. Such feedback is independent, unbiased and is purely based on the consumer’s satisfaction or dissatisfaction arriving after consumption of the product. Importance of review In today’s era of online marketing, more than 65% of prospective customers make their buying decisions based on the reviews put by other consumers on that online platform who have already consumed that product or service. Consumer ratings and reviews backed by the image of the product aid a lot in making a decision whether to buy a product or not. Ratings and reviews are the only tool on which they can rely before buying any product which they have neither seen in physical, touched, felt or used for trial purposes as in case of offline marketing. What is a fake or paid review? A fake or paid review is such review which is not put by a verified and authentic customer. Moreover, it...